Start with Why
by
Simon Sinek
Call Number: 658.4 Si63s 2009
ISBN: 9781591846444
Publication Date: 2011-12-27
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.